Creating Special Offers - Digital River Affiliate Network

One of the best ways to increase your sales is by offering your customers a deal they can't find anywhere else on the Net! The RegNow system offers four different ways to intice your customers with special offers. In this section we'll explain each one and show you how to use them to your advantage. Click each link below to learn more about these four offer types: 增加销售的最好方法之一就是为客户提供他们在网络上的其他任何地方都无法找到的买卖。RegNow系统提供四种不同的以特别折扣优惠吸引客户的方式。我们将在这部分对每种方式进行逐一介绍，并提供方便您操作的使用方法。点击下面的每个链接，以了解关于这四个折扣类型的更多信息：

Coupons 优惠券

Coupons are an easy way to give discounts to your customers. Create coupon codes to send via newsletters or receipts, to post in newsgroups or to send to your valued customers. Coupons are the best way to create percentage-off or dollar-off discounts on specific products or any product written by a specified vendor. If you'd rather not require that your customers enter a coupon code to get the discount, simply attach the coupon code to your Buy Now links and the discount will be automatically applied during the checkout process. See the section below for more information about how to do this. 优惠券是为您的客户提供折扣优惠的简便方法。建立优惠券代码，并通过新闻通讯或收据发送，在新闻组中发布或向您的重要客户发送。优惠券是对特定产品或特定发行商开发的产品建立百分比扣除额或固定金额扣除额的最好方式。如果您想让您的客户不需输入优惠券代码也可以获得折扣优惠，那么您只需在您的Buy Now链接嵌入优惠券代码，这样折扣将在支付过程中自动应用。更多关于如何操作的信息，请参阅以下部分。

Cross-sell交叉销售

A cross-sell is a method of marketing related products or special offers. Cross-sell offers always contain two or more products, one of which is the parent product, and the rest are child products. When a customer adds a parent product to the shopping cart, the system responds by displaying an intersticial page, or the shopping cart, where all child products of the offer, any any specified discounts, are displayed. Shoppers have the option to purchase these or to ignore the offer all together. Either way, a cross-sell offer is a great way of marketing products that the shopper may not have seen otherwise. 交叉销售是营销相关产品或特别折扣优惠的一种营销方式。交叉销售优惠一般包含两个或更多产品，一个是父系产品，其它的是子产品。当客户往购物车上添加父系产品时，系统将自动显示一个页面，或显示提供所有子产品优惠或特定折扣优惠的购物车。购买者可以选择购买这些产品或全部忽略这些折扣优惠。另外，交叉销售优惠是营销那些购买者在其他地方未曾见到的产品的好方法。

Bundles 捆绑组合促销

Bundles are a unique way to couple two or more products that must be purchased together. When you create a bundled of products, you also have the option of offering them at a discount. This makes for a very attrative home page offer or special promo you can send via email. 捆绑组合促销是把两个或多个必须一起购买的产品绑定在一起。当您建立捆绑组合产品时，您也可以选择提供折扣优惠，这有利于让主页的折扣优惠和您通过邮件发送的特别推销更加有吸引力。

Bounce-back offer within receipt email 收据邮件中的回头客优惠

When customers purchase something from your store, statistics show that that customer is likely to shop and purchase from you again. One of the easiest ways to encourage return shopping is by sending your customers additional offers when you send the receipt for their latest purchase. Hence the name "bounce-back" - this is a clever way of inticing customers to return to your store and buy again. 统计数据显示，当客户从您的店铺购买产品时，他们很可能会再次从您那购买。鼓励客户返回再次购买的最简便的方式之一就是在您给客户发送他们的最新购买收据的同时发送额外的折扣优惠。因此“bounce back”这一名称——是鼓励客户返回您的店铺进行再次购买的明智之举。

Creating an offer is easy and you can do this within the RegNow administration interface. In this section, we'll show you how to set up each of the offer types and how to use them with your business. To begin, click the Offer Manager link in the left-hand toolbar menu. If you've never created an offer before, your list of offers will be empty.建立折扣优惠的步骤很简单，您可以在RegNow管理界面上完成。我们将在本部分为您介绍如何设置每种类型的折扣优惠以及如何应用到您的业务当中。首先，请从左边的工具栏选单点击折扣管理链接。如果您从未建立过折扣优惠，您的折扣列表将显示为空。

Click the Create New Offer button you see near the top of the page. This will display the first page of information you need to supply for your new offer. Enter values for all required fields, then click the Next>> button at the bottom of the page. 点击页面上方的Create New Offer按钮，它将显示您需要为新折扣优惠所提供的第一页信息。在所有必需填写的输入框中输入值，然后点击页面下方的 Next>>按钮。

Offer ID 折扣ID

This is a number assigned by the RegNow system to uniquely identify the offer.这个是由RegNow系统指定的识别折扣的唯一号码。

Example: 84958

Offer Name 折扣名称

Provide a descriptive name for your offer that helps you identify it within your offer list. 为您的折扣提供一个具有描述性的名称，以便您在您的折扣列表中区分开来。

Example: Monthly Homepage Promo

Description 描述

Provide an optional long description of the offer. This is helpful if you have similar active offers running for the same event. 提供较长的折扣描述（可省略）。如果您同样地启用相似的折扣优惠，这是很有用的。

Example: Spam Smasher Pro Discount Coupon for Valued Customer Email

Maximum Uses 最多使用次数

Specify the maximum number of times the offer can be redeemed. This option works in conjunction with the next two, start date and end date. The offer will expire either when the number of maximum uses has been met or when the end date has passed. 指定折扣优惠的最多使用次数。这个选项与接下来的两个开始日期和结束日期相互起作用。当折扣的使用次数达到了最多使用次数或者到了结束日期，折扣将会无效。

Start Date 开始日期

Specify the date at which the offer becomes active. 指定折扣开始生效的日期。

End Date结束日期

Specify the date at which the offer becomes inactive. 指定折扣开始无效的日期。

Offer Type 折扣类型

Select the type of offer you'd like to create. The option you choose will determine which options appear on the next page. 选择您想要建立的折扣类型。您所选的选项将决定下一页所显示的选项。

Coupons - Step 2 优惠券—第二步

If you selected Coupon as the offer type on the previous screen, you will then see this screen. Provide the following information and then click the Complete Offer button to complete your coupon offer. 如果您在上一页把折扣类型选为 Coupon，您将会看到这个页面。请提供下列信息并点击Complete Offer按钮以完成您的优惠券建立。

Coupon Prefix 优惠券前缀字串

The prefix makes your coupon codes unique and can help you organize your offers for reporting purposes. This prefix can contain letters and numbers, but must be between three and four characters long. 前缀字串使您的优惠券代码具有唯一性，可以方便您管理折扣优惠的报告。前缀字串可包含字母与数字，但长度必须为3或4个字节。

Coupon Postfix 优惠券后缀字串

This is an optional set of characters that you can append to the end of your coupon codes. This gives you an additional dimension by which you can organize your offers. 这是一套可省略的字符，供您在您的优惠券代码末端追加。这样，您便有管理您的折扣优惠的额外维度。

Discount Amount 扣除额

Select the discount that you'd like to apply to this offer. If you'd like to offer a discount greater than those listed in the dropdown box, use the contact form to send us a note. We'll help you assemble what you need. Keep in mind that the discount cannot exceed the commission amount your vendor relationship specifies for the product in the offer. 选择您想应用到折扣优惠的扣除额。如果您想提供比下列选框中的更大的扣除额，请通过联系表格告知我们。我们将尽力满足您的需要，但原则是，扣除额不能超过您在发行商的代销关系中对优惠产品所指定的佣金额。

Product Scope 适用的产品范围

You must select either Vendor Products or Product Specific for this option. If you select Vendor Products, you must also provide a vendor ID. This kind of coupon will provide a discount on all products by the vendor you specify. If you select Product Specific, you must also provide the product ID of the product you'd like to discount. 您必须在此选项中选择Vendor Products或Product Specific。如果您选择了Vendor Products，您也必须提供发行商ID。这类优惠券会对您所指定的发行商的所有产品提供扣除额优惠。如果您选择了Product Specific，您也必须提供您想要提供扣除额的产品ID。

Optional Rules 可选规则

There are three optional rules you can apply to your coupon offer. To enable these rules, click the checkbox next to each one you want and provide the additional values if required. 有三种可选规则供您应用到您的优惠券上。要启用这些规则，请点击您想要的规则旁边的选框，如有要求输入额外的值，请填好。

Sub-Total Minimum
小计最低金额限制

The discount within the coupon will only be applied if the sub-total for the order is equal to or greater than the amount you specify for this rule.
优惠券的扣除额仅对等于或大于您在本规则所输入的小计金额的订单有效。

Basket Count Minimum
购物篮内产品数最低数额限制

The discount within the coupon will only be applied if the total number of items in the order is equal to or greater than the number you specify for this rule..
优惠券的扣除额仅对那些购物篮里的总产品数量至少达到了您在本区的下拉框所指定的数量的订单有效

Required Products
必需产品

The discount within the coupon will only be applied if the order contains the product(s) you specify for this rule.
优惠券中的扣除额仅对那些包含您在本规则中所指定的产品的订单有效

Display Prompt 弹出提示

Check this checkbox to display the coupon code entry field in the checkout pages. If you do not include your coupon codes within your sales links, then you must enable this option so your customers have the opportunity to use the coupon. 选取此框以在支付页面显示优惠券代码输入框。如果您的销售链接不包含优惠券代码，那么您应该启用这个选项，目的是让您的客户有机会使用优惠券优惠。

I've created my coupon offer. Now how do I use it? 我已经建立了我的优惠券优惠了，现在我该怎样利用它？

There are two ways that that shoppers can take advantage of coupon codes. The first way allows customers to enter the code at the time of checkout. The discount is only applied after the code is entered. To enable this entry field, you must check this option when configuring your coupon offer. The second way to use your coupon codes is by placing them directly into your Buy Now links. Here's an example of how to do this: 购买者可通过两种方式充分利用优惠券代码。第一种方法是让客户在支付时输入优惠券代码，扣除额仅在输入代码后才起作用。要启用此输入框，您必须在配置您的优惠券优惠时选取该选框。第二种使用优惠券代码的方法是把它们直接置入您的Buy Now链接。以下是操作示例：

http://www.regnow.com/softsell/nph-softsell.cgi?item=1234-1&affiliate=12345&ss_coupon=A1-5J2X

Notice that this is a standard Buy Now link, but that we've appended the coupon code information at the end. The value A1-5J2X should be replaced with your own coupon code. When the customer views the page at this URL, they will then see the product, its regular price and now the discounted price as well. 注意这个是标准的Buy Now链接，但我们已在该链接末端追加了优惠券代码信息。您应把A1-5J2X值替换成您自己的优惠券代码。当客户浏览本链接的页面时，他们既可以看到产品的标准价格又可以看到现在的折后价格。

Cross-Sell - Step 2 交叉销售—第二步

If you selected Cross-sell as the offer type on the previous screen, you will then see this screen. Provide the following information and then click the Complete Offer button to complete your cross-sell offer. 如果您在上一页把折扣类型选为Cross-sell，那么您将看到这个页面。请提供下列信息并点击 Complete Offer按钮以完成您的交叉销售优惠。

Parent Product 主产品

The parent product for your offer is the product that will trigger the cross-sell offer when it's added to the shopping cart. You must select a product from this list. The dropdown is populated with all products you're authorized to sell. If you do not see the product you want in your list, check to see that you have an active relationship with the vendor that publishes the product. 您折扣中的主产品是指当被添加至购物车时促使提供交叉销售优惠的产品。您必须从本选单列表中选择一个产品，其中该下拉选单包含所有您已获得销售授权的产品。如果您想要的产品没列在选单中，请确保您已与发行该产品的发行商建立了有效的代销关系。

Offer Products 交叉销售的产品

The table in this section allows you to specify up to 20 products for your cross-sell offer. Each line let's you specify a unique product and again, this list is populated only with products you're authorized to sell. 这部分的表格让您可以为您的交叉销售优惠指定高达20个产品，您可以在每一行指定特定的产品，当然该选单列表仅包含所有您已获得销售授权的产品。

Discount Type 折扣类型

For each product you specify in the offer, you may also specify whether or not a discount applies. Select percentage-off if you'd like to offer a discount on the selected product. 对于您在折扣优惠中指定的每个产品，您还可以指定是否提供扣除额优惠。如果您想要对选定的产品提供扣除额，请选择percentage-off。

Amount扣除额

If you opt to offer a discount on the product, you must also specify the percentage here. The percentage must be less than the commission amount specified in your vendor relationship for that product. 如果您选择对产品提供扣除额，您也必须在这里指定扣除额的大小。该额必须小于您在发行商的代销关系中被指定的产品佣金额。

I've created my cross-sell offer. Now how do I use it? 我已经建立了我的交叉销售优惠了，现在我该怎样利用它？

There's nothing tricky about using a cross-sell offer. All you have to do is drive your customers to the parent product and get them to add it to their shopping carts. If they do this, they will trigger the offer and will see the additional products you'd like them to see. 交叉销售优惠的使用并不难。您所需要做的就是为您的主要产品带来流量，并让他们把它添加到购物车中。

If you use the shopping cart feature by changing your link code from item= to items=, the cross-sell will appear within cart itself and not as an interstitial page. Either way, shoppers will see the offer.如果您使用了购物车功能，把链接代码由 item=改为items=，那么交叉销售将在购物车中出现，而不是以插播式广告页面出现。购买者将以另一方式看到折扣优惠。

Bundles - Step 2 捆绑组合促销－第二步

If you selected Bundle as the offer type on the previous screen, you will then see this screen. Provide the following information and then click the Complete Offer button to complete your Bundle offer. 如果您在上一页把折扣类型选为Bundle，那么您将看到这个页面。请提供下列信息并点击 Complete Offer按钮以完成您的捆绑组合促销优惠。

Combine Products 捆绑组合产品

There are two options listed in this section of the screen. However, only one of them currently works and that is the first option that displays the products independently in the cart. You can ignore this setting for now. 在本页这个部分列有两个选项。但是，目前只有一个可供选用，也即在购物车中单独显示产品的第一个选项。目前您可以忽略这个设置。

Offer Products 捆绑组合销售的产品

The table in this section allows you to specify up to 20 products for your bundle offer. Each line let's you specify a unique product and the dropdown list is populated with only those products you're authorized to sell. If you're looking for a specific product that isn't in the list, check to see that you have an active relationship with the vendor.

这部分的表格让您可以为您的捆绑组合促销指定高达20个产品。您可以在每一行指定特定的产品，当然该下拉选单仅包含所有您已获得销售授权的产品。如果您想要的产品没列在选单中，请确保您已与发行商建立了有效的代销关系。

Discount Type 折扣类型

For each product you specify in the offer, you may also specify whether or not a discount applies. Select percentage-off if you'd like to offer a discount on the selected product(s).

对于您在折扣优惠中指定的每个产品，您还可以指定是否提供扣除额优惠。如果您想要对选定的产品提供扣除额，请选择percentage-off。

Amount 扣除额

I've created my bundle offer. Now how do I use it? 我已经建立了我的捆绑组合促销了，现在我该怎样利用它？

The easiest way to present your bundle to your customers is by altering a sales link. The format for your bundle will look something like the example shown here: 更改销售链接是向客户展示捆绑组合促销的最简便方法。您的捆绑组合促销的格式将如这里的例子所示：

http://www.regnow.com/softsell/nph-softsell.cgi?bundle=4864-11,4864-20&affiliate=38433

Bounce-back Offer - Step 2 回头客优惠—第二步

If you selected Bounce-back Offer as the offer type on the previous screen, you will then see this screen. Provide the following information and then click the Complete Offer button to complete your bounce-back offer. 如果您在上一页把折扣类型选为Bounce-back Offer，那么您将看到这个页面。请提供下列信息并点击 Complete Offer按钮以完成您的回头客优惠。

Coupon Prefix 优惠券前缀字串

The prefix makes your bounce-back offer unique and can help you organize your offers for reporting purposes. This prefix can contain letters and numbers, but must be between three and four characters long. 前缀字串使您的回头客优惠具有唯一性，可以方便您管理折扣优惠的报告。前缀字串可包含字母与数字，但长度必须为3或4个字节。

Coupon Postfix 优惠券后缀字串

This is an optional set of characters that you can append to the end of your bounce-back offer codes. This gives you an additional dimension by which you can organize your offers. 这是一套可省略的字符，供您在您的优惠券代码末端追加。这样，您便有管理您的折扣优惠的额外维度。

Discount Amount 扣除额

Product Offered 提供回头客优惠的产品

Specify the product ID of the product in your offer. Use the Product Finder to find the product ID's you need. 在您的折扣中指定产品ID。使用产品查找搜索您想要的产品ID对应的产品。

Product(s) Sold to Trigger Offer 出售要提供优惠的产品

This setting determines when the offer will be triggered and you have two options. You can specify a vendor ID which will trigger the offer any time any product from that vendor is purchased. Or, you can specify individual products. If you choose Selected Products then the offer will only be triggered when those products are purchased. 该设置将决定要回头客优惠什么时候提供，您有两个选项。您可以指定发行商ID，每当该发行商的任何产品被购买时都会提供回头客优惠。或者，您可以指定单独产品，如果您选取了Selected Products，那么仅当这些产品被购买时才会提供回头客优惠。

Bounce-back Offer - Step 3

You will then see this screen. Provide the text you desire and click the Complete Offer button to complete your bounce-back offer.

Bounceback Text (Edit)

The edit box allows you to alter the text that will be used in your Bounceback offer. You can use text you feel will be most effective.

Bounceback Text (Preview)

The preview box will show you what your Bounceback text will look like in the email.

Refresh Preview

Use this button to refresh the preview box after you have made changes to the text.

Restore Default

Use this button to restore the text to the default setting.

I've created my bounce-back offer. Now how do I use it? 我已经建立了我的回头客优惠了，现在我该怎样利用它？