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Affiliate Program 代销商方案The RegNow affiliate program is a wonderful opportunity for you to offer flexible incentives to people advertising, or just plain "plugging" your product. This could be anyone from your best friend's sister's boyfriend putting up a link to your homepage and wanting a little credit if people buy it, to a magazine site running a hefty review and wanting a kickback from the revenue it may generate, to a past and faithful customer wanting to spread the word about your product. The possibilities are really endless. RegNow代销商方案是让您提供灵活的奖励来鼓励众人宣传或单纯销售您的产品的难得机会。任何人都可以参与,可以是您好朋友的姐姐的男朋友放了一个指向您主页的链接而希望当有客户通过它购买时他能获得提成,或是写了大篇评论的杂志网站希望从他带来销售额中获得回扣,或是过去忠诚顾客希望对您的产品口碑相传。这充满了无穷无尽的可能。
You've all seen affiliate programs out there on the 'net'. For example maybe
you're selling some books off of Amazon.com and receiving a small portion of
any sales. Well now they are your products and your affiliates! You control
the commission your affiliates receive -- on an account level, product level,
and you can even customize commission for particular affiliates! (Note: Some
affiliates have a minimum commission rate that they will accept.) RegNow handles
all payment and accounting to the affiliates, you just sit back and watch as your
affiliates have an incentive to promote your products. For each sale, you kick
over whatever percentage of the sale you've decided to give affiliates, and
then only 15% of that amount for the service (maximum $10.00 USD or 4.5% of
the final sales price). There are two caps in place for the affiliate admin fee.
RegNow will never charge more than $10 in affiliate admin fees or 4.5% of the
final sale. The $10 cap benefits vendors who sell high ticket items via the affiliate
program. The 4.5% cap benefits those vendors who wish to offer high commissions to
affiliates. For example, if the product selling price is $20, and you are offering
a 30% commission to affiliates, then the affiliate will get $6 per sale and the
15% affiliate admin fee to RegNow would equal to $ 0.90. Likewise, for the same
$20 product, if the commission to affiliates was raised to 40%, then the affiliate
would get $8 per sale and the 15% affiliate admin fee would have been $1.20.
However, with the new cap, the 15% affiliate admin fee would never exceed 4.5%
of the product sale price and would therefore remain $0.90. If the calculation
of the 15% affiliate admin fee goes over $10, the $10 cap will kick in and you
will only be charged a $10 affiliate admin fee. Please keep in mind that our
standard transaction service fee and download fees, if applicable, still apply. Affiliates have amazing flexibility. Because affiliates can customize their order form styles just like you, some of our affiliates are even building entire store fronts out of RegNow products! In addition, they have the same realtime account balance, and play-by-play view of incoming orders. Note that affiliates DO NOT have access to actual customer data. They only know what products are being ordered, the order number, and how much they received for the sale. Affiliates have a number of options for promoting your product. First, if the affiliate is interested in selling your product directly, without a trial, they can link straight to the order form (best for online stores), or they can link to your home page using a special link that we provide. In either case, through our in-house tracking system, even if the customer doesn't order just then, the affiliate will *still* receive credit for the order say two months down the road. Because we've tracked where the customer first heard about you or your products, we can give credit to that affiliate no matter when or where the customer finally decides to buy! Second, if the affiliate is interested is selling your product via a free trial, RegNow offers the flexibility of "tagging" the download on the fly. Additional information can be found in the Affiliate Tracking section. 代销商有很大的灵活性。代销商可以像您一样个性化他们的订单表格风格,有些代销商甚至利用RegNow产品建立了完整的店面。此外,他们拥有同样的实时账户余额和新订单详情查询。注意代销商无法接触到实际的客户信息。他们仅知道哪些产品被订购、订单号以及他们从销售中获得的金额。代销商有许多产品推广方面的选择。首先,如果代销商对直接销售产品感兴趣而不提供试用时,他们可以直接链向订购单页面(最适合在线店铺的方式),或者他们可以以我们所提供的特殊链接链向您的主页。在这两种情况下,即使客户当时没有订购,通过我们的内部追踪系统代销商仍可以从如两个月后该客户的订单中获得佣金。因为我们追踪了客户第一次是从哪里获知您或您的产品,所以无论客户在何时或何地最终决定购买,我们都能够把佣金给予相应的代销商!其次,如果代销商希望通过免费的试用版来销售您的产品,RegNow对进行中的下载提供灵活的标签识别追踪。附加说明可以查看 Affiliate Tracking部分。 Any affiliate order can be seen after the order is placed*. The affiliate ID and the amount they received will be in the order item page (click on the name of the product, under the date of an order, in the order search). You may notice that on some orders there is an affiliate, but you are still listed as a referrer. This order could be an affiliate order in a few different ways. The affiliate may have used their indirect link, to your homepage, or a customer may have visited the order page through the affiliates link, not ordered, and then come back later and ordered through your site. Both of these ways would be an affiliate order, but list you as the referrer. 任何代销商订单在订单下达后代销商便可看到。他们的代销商ID和抽成金额会在订单产品页面上显示(点击订单搜索里面的位于订单日期下方的产品名称)。您可能会发现有些订单有个代销商,但您仍被列为推荐者。这种订单可能是几种不同方式的代销商订单。代销商可能使用了指向您的主页的间接链接,或者客户是从代销商链接来到订购页面,但不是立刻订购,而是过段时间后再回到您的网站上订购。这两种方法都是代销商订单,但您会被列为推荐者。 When affiliates use their direct sales link (to the order form) the following payment options are available to customers, regardless of the payment options that you have enabled in your account: 当代销商使用他们的直接销售链接(指向订购单),不管您的账户激活哪种支付选项,客户都可以使用以下几种支付选项:
After an affiliate signs up, they contact us for account activation (US affiliates contact us by phone and affiliates located outside of the US contact us by email) and then their account goes through a review process to make sure they have a valid homepage to promote your products from, to make sure we're not paying Elvis, etc. After that, they are sent instructions on how to access their administration area, and then they use a simple web form to decide what products they'd like to sell. To make it easier on them, you can have them sign up from an URL like: 代销商在注册后会联系我们激活帐户(美国代销商以电话联系,非美国地区的代销商以邮件联系),这时他们的账户将通过审查程序,以保证他们有个能推广您产品的有效主页并且确认我们不是在向诈欺帐户支付等等。之后,他们将获得如何进入他们的管理区的说明,然后通过一个简单的网页表格决定他们希望销售的产品。为了使他们注册起来容易些,您可以让他们通过这样的URL来注册: https://www.regnow.com/signup/affiliate?vendor=xxxx This is an example and you should replace "xxxx" with your vendor ID. Using this link will allow the affiliate to skip the step in which they would need to locate and select your account as a vendor that they want to have a relationship with and when the affiliate's account is activated, it will automatically send you the affiliate's request for a relationship with you. 这只是一个示例,您应该用您的发行商ID代替"xxxx"。这个链接可让代销商略过查找和选择建立代销关系的发行商这一步骤,代销商帐户在激活后,将自动给您发送一份该代销商要求建立代销关系的请求。 So what do you have to do? Not much, your account is already enabled for affiliates. You can visit the Account Settings page and set your "Affiliate policy" to one of the following options; Automatic Approval, Manual Review or Automatic Decline. (Note: If you select Manual Review for your account setting, please be aware that accounts not reviewed will be automatically rejected after 14 days.) It is up to you how you would like to manage your affiliates. As you're promoting the program on your website, etc, just make sure and use the link example above to make signup simpler for them. For example, some of our vendors who have been piloting the affiliate program have sent out newsletters to their customers telling them that they can make money by selling the product that they have previously purchased and enjoy. The Affiliate Emailer may be used to contact your affiliates regarding RegNow affiliate content - such as new products that are available or special offers that you currently have. 这样您需要做什么?不是很多。您的账户已经通过了代销商方案。您可以浏览Account Settings页面并将您的"Affiliate policy"设为下列选项中的一个;自动批准、手动审查或自动拒绝(注:如果您的帐户设置选择了Manual Review,请注意14天后仍未审查的申请将被自动拒绝)。如何管理您的代销商由您决定。如果您在您的网站或其他地方推广该方案,那么要记得使用以上的链接示例以使他们的注册流程更为简单。例如,一些积极主动推广代销商方案的发行商会向他们的客户发送新闻通讯,告诉他们可以通过代销他们之前购买过而且喜欢的产品来赚钱。Affiliate Emailer可就RegNow代销商方面内容与您所有的代销商联系——如新提供的产品或您目前提供的特别优惠。 If you visit the Relationships page, you can see your affiliates. The "Active affiliates are the affiliates that can currently receive commission for your products. The "Disabled" affiliates are those affiliates who no longer have an active relationship with you. The "Unreviewed" affiliates are the affiliates that you will need to either approve or decline (if you have your affiliate policy set to manual review). Finally, the "Rejected affiliates are those who you declined upon review. 当您访问Relationships页面,您可以看到您的代销商。"Active"代销商是指目前可从您的产品获得佣金的代销商。"Disabled"代销商是指那些与您的代销关系不再有效的代销商。"Unreviewed"代销商是指那些您需要做出通过或拒绝决定的代销商(如果您把您的代销商策略设为手动审查)。最后,"Rejected"代销商是那些您在审查代销关系申请时拒绝通过的代销商。 By default, we've chosen to give the affiliate 30% of the total sale as a commission. Based on research of existing affiliate programs, this seemed like good place to start. Of course you can easily change this at any time for all of your products by selecting Account Settings and then the Affiliate Setup tab in your control panel. The commission for new affiliates can be set in the Account Settings, for all of your products, or the Product Manager, per product. For existing affiliates you can visit the Relationships page and change the commission per affiliate, or even per product on an individual affiliate. If you set a specific commission for a specific product on an affiliate it will remain that commission until it is manually changed, a change to the affiliates overall commission would not affect it. 我们把总销售额的30%作为默认代销商佣金起始设置。根据现有代销商方案的调查,这似乎最好的起始佣金。当然,任何时候您都可以轻松地改变您所有产品的佣金,您只需选择Account Settings,然后点击控制面板上的Affiliate Setup标签。新代销商的佣金可在Account Settings中为您的所有产品设置,或者在Product Manager为每个产品个别设置。对于已有的代销商,您可以浏览Relationships页面然后更改个别代销商的佣金,甚至可以针对每个产品设定特定代销商的佣金。如果您为个别代销商设定某一产品的具体佣金,那么该设定在您再次手动更改前会保持不变,即使您更改该代销商的整体佣金也不会对该设置产生影响。 The affiliate program is a truly outstanding opportunity to spread the word about your product, and give an incentive for your affiliates to do so! 代销商方案的确是推广您的产品以及鼓励您的代销商进行推广的绝佳机会。 Affiliate Check Script 代销商Check ScriptIf you are a publisher who wants to use RegNow's affiliate program, but you use other ordering services on your website, there is a solution that will help satisfy both you and your affiliates. RegNow's Affiliate Check Script detects if a RegNow cookie exists. If one does, then the customer is sent to a RegNow ordering page, otherwise the sale can be re-directed to another shopping cart. 如果您希望使用RegNow代销商方案,但您的网站上使用了其他订购服务,那么对您和您的代销商来说,这里有一个双赢的方法。RegNow代销商Check Script会探测RegNow的cookie是否存在。如果有的话,客户将会被带到RegNow的订购页面,否则,该销售将会重新转到另一指定的购物车中。 To create the script, go to the URL below: 要建立该脚本程序,请访问以下URL: https://www.regnow.com/vendorpriv/createAffiliateCheck
There are a number of ways to implement the script on your website: (1) On Your Buy Now Buttons 在您的Buy Now按钮
The following URL should be used within an HTML document under a Buy Button, to redirect the customer when an
affiliate cookie exists:
在购买按钮项下的HTML文件中应使用以下URL,以便在代销商cookie存在时指引客户:
(2) On Your Buy Now Text Links 在您的Buy Now文本链接
The following URL should be used within an HTML document under a buy text link, to redirect the customer when an affiliate cookie exists:
在购买文本链接项下的HTML文件中应使用以下URL,以便在代销商cookie存在时指引客户:
(3) Hiding Another Buy Button 隐藏另外的购买按钮
If you use multiple Buy Buttons for multiple ordering systems, you can hide your non-RegNow buttons if a RegNow affiliate cookie exists. For this you need to have a single 1x1 sized white (or any other background color your site uses) pixel on your site. For example, you could hide a PayPal button on your site if RegNow affiliate sent you the customer. 如果您的多样订购系统使用多种的购买按钮,而且某个RegNow 代销商cookie存在,那么您可以隐藏您的非RegNow按钮。这需要您的网站上有一个单独的1 x 1大小的白色(或您网站所使用的任何其他背景颜色)像素。例如,如果RegNow代销商为您带来了客户,您可以在您的网站上隐藏PayPal按钮。 This Example Hides a PayPal order button: 这个示例隐藏了一个PayPal订购按钮: Note: It is possible for an affiliate that you do not have an established relationship with to appear as an affiliate on an order. This occurs when an affiliate creates (and uses) a URL using their affiliate ID for a product that they do not have a relationship with the product's vendor. 注:那些未与您建立代销关系的代销商也可能在订单中显示为代销商。当代销商使用他们的代销商ID建立(和使用)一个未与发行商建立代销关系的产品URL时,就会出现这种情况。 If you have your account set to automatically approve affiliate relationship requests then the affiliate will receive commission for that order and will be added to your listing of active affiliates. 如果您把您的帐户设为自动批准代销商的代销关系建立请求,那么代销商将从他们所促成的订单中获得佣金,而且这些代销商将被添加到您的激活代销商列表中。 If you have your account set to automatically reject new affiliate applications then the affiliate will not receive commission for the order and the affiliate will appear in the rejected listing of affiliates in your control panel. 如果您把您的帐户设为自动拒绝新代销商的请求,那么代销商无法从订单中获得佣金,而且这些代销商将显示在您控制面板的拒绝代销商列表中。 If you have your account set to manually approve affiliate relationship requests then you will receive a relationship request on behalf of that affiliate. If you approve the relationship then the affiliate will receive commission for the order and on all future orders. If you decline the relationship request then they will not receive commission on future orders. 如果您把您的帐户设为手动批准代销商的代销关系建立请求,那么您将收到以代销商身份发过来的代销关系请求,代销商不会从订单中获得佣金。如果您通过了代销关系请求,那么代销商将从他们将来所促成的订单中获得佣金。如果您拒绝了代销关系请求,那么代销商将不会从日后的订单中获得佣金。 |