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Coupons 优惠券


Coupons and Offers 优惠券与折扣

The coupon / promotion code system is a very flexible system which can be used for a variety of different purposes going well beyond the concept of simple "coupons". In a nutshell, the coupon system provides discounts on certain orders according to a set of predefined rules. Generated coupons and promotions are highly configurable from start date to expire date, maximum uses, scope of the products affected by the discount, and a variety of optional rules that ensure the discount only applies to certain orders. This document will attempt to explain some of the more common uses of this system and ideas on how these might be achieved. In the end, be creative with how you decide to use coupons! 优惠券/促销代码系统是一个极其灵活可应用于各种不同的用途的系统，其远远超出了“优惠券”这个简单概念。简言之，优惠券系统是依照一套预先确定的规则向某些订单提供折扣，所产生的优惠券和促销是可高度配置的，包括开始日期、有效期限，最多使用次数、折扣针对的产品范围和多种能保证只对某些订单提供折扣的可选性规则。本文档旨在说明该系统的一些普通用法和提供如何实现的方法。最后，您在决定优惠券的使用方式时，可以有自己的创新！

Methods for Applying a Coupon 优惠券的应用方法

1. Simple, Traditional Coupons 传统、简单优惠券

This method of using the coupon system is probably the easiest to understand and is more "hands on" for the customer ordering. In this scenario, the customer will have actually been given the coupon "code" prior to ordering. They will already be aware that the coupon should be entered on the Confirmation page of the order process, and will give them a discount of X where X was defined when the coupon was generated. It's entirely up to you as a vendor to decide the best way to distribute these codes to the potential customer and to inform them of what they should expect when entering the code. Coupons are case insensitive so customers need not be concerned with entering the correct case. For a more "hands off" coupon system, please see the other options. Step by step instructions are also provided in this document. See index at top of page. 这种优惠券系统的使用方法可能是最浅近易懂的，对客户订购来说也更需亲身动手。这种情况下，客户在订购之前就已获得了优惠券“代码”，他们已知道在订购过程的确认页面里需要输入优惠券代码以获得某个产品优惠券设定的扣除额优惠。至于什么是最好的方法向潜在客户分发这些优惠券代码以及用什么最佳的方式去告知您的客户在他们输入了代码后能得到怎样的优惠，这些都完全由发行商决定。优惠券代码不区分大小写，因此客户不必担心输入的大小写是否正确。关于较为自动的优惠券系统，请看其他选项。此文件还提供步骤说明，请查阅页首的索引。

2. Embedded Order URL Coupons 嵌入订单URL的优惠券

To activate special promotions without customer intervention, you may embed coupon codes into the order form URLs. This is accomplished by appending the following field to the end of any order form URL: 要使用无需客户介入的特别促销，你可以把优惠券代码嵌入到您的每个直接销售链接的订购单URL里面。这可以通过在您的每个直接销售链接的订购单URL末端追加以下内容来实现：

&ss_coupon=XXXXXX

In this example "XXXXXX" should be replaced by the coupon that you wish to embed. 在这个例子中，应该用您所希望嵌入的优惠券代码替代"XXXXXX"。

3. Product Specific Promotions 特定产品的促销

To activate special promotions on all sales of a particular product without customer intervention, you may assign a coupon code directly to a product using the "Product Manager" (select Products from the toolbar in your control panel to reach the product manager). You will need to click on the edit hyperlink for the product and enter the coupon ID in to the box to the right of “Coupon ID?and click on the Save/Validate button. The unique aspect of this method of applying a coupon is that it will cause the product detail page to display promotional text. For example, depending on the coupon used the product detail page may inform the customer "Special Offer - Order now and receive 30% off!". When generating a coupon, which you will use in this method, you must specify that it is product scoped and that there are no rules. This ensures that all customers of the product receive the promotion. Step by step instructions for creating coupons are also provided in this document. See index at top of page. 要对某个特定产品的全部销售进行无需客户介入的特别促销，您可以通过"Product Manager"（从控制面板的工具栏上选择Products，进而找到"Product Manager"）直接为产品指定一个优惠券代码。您需要点击产品的编辑链接，在“Coupon ID”右边的输入框里填入优惠券ID并点击Save/Validate按钮。这种优惠券应用方式的独特之处是它将使促销文字显示在产品详情页面上。例如，根据所使用优惠券，产品详情页面将提示客户"Special Offer - Order now and receive 30% off!"。当建立使用这种方式的优惠券时，您必需指定产品的范围并注明无其他规定，以保证该产品的所有客户能接收到促销信息。此文件也提供优惠券的建立步骤说明，请查阅页首的索引。

4. Bounceback Offers 回头客优惠

Providing an opportunity for your customers to come back and make another purchase from your website helps to grow your sales and increase the loyalty of your customers. After a one-time setup, this automatic feature enables repeat purchasing in a very simple and timely manner. When our customer has completed a purchase and receives their order confirmation email, a ‘Bounceback Offer?is inserted within the order confirmation text. 提供机会让客户再回到您的网站上进行购买能帮助您增加销售量和提高您顾客的忠诚度。设置完成后，这种自动功能将会以简单的方式准确地支持重复购买。如果我们的客户使用您的直接销售链接完成了购买，当他们收到订单确认邮件时该‘Bounceback Offer’优惠就插入到订单确认文本当中。

You have the option to select the discount amounts and the products that this discount will apply to. For example, if your customer bought product A or B, then they are entitled to receive a 10% discount (for example) when they return to your site through the offer URL and purchase product C. The offer text includes a URL (with an coupon code automatically inserted into the URL) to the offered product. This text is automatically inserted into each customer's order confirmation email. To see an example email, click here. Via the Offer Manager, the text is also highly customizable and provides a number of macros for you to insert to offer product specific information. For a complete list of macros, please click here. Step by step instructions are also provided in this document. See index at top of page. 您可以选择设定扣除金额以及折扣所适用的产品。例如，如果您的客户购买了产品A或产品B，当他们通过优惠URL再次回到您的网站上购买产品C时，他们可以获得（例如）10％的扣除额。优惠信息内容包括一个链入到优惠产品的URL（优惠券代码已自动插入到此URL中）并自动插入到每位客户的订单确认邮件里。请点击这里以查看邮件示例。通过Offer Manager，优惠信息内容也可以高度客制化并提供大量您可以用来插入您折扣的具体信息的指令。有关指令的完整列表，请点击这里。此文件也提供步骤说明，请查阅页首的索引。

Example Uses 使用示例

  • Affiliate Promotions
    代销商促销

    Use the "Affiliate Commission" rule to ensure that a specific affiliate receives commission every time the coupon is used. This enables you to coordinate discounts to customers from certain affiliate sites. 利用"Affiliate Commission"规则来保证特定的代销商能从每次经由他们所使用的优惠券中获取佣金，这样您便可以从某个代销商网站上设置客户的折扣优惠。

  • Short-Term Product Promotion
    产品短期促销

    You can easily setup a short-term promotion for all sales of a specific product by applying a coupon code to the product in the "Product Manager". Customers will be shown promotional text right on the product detail page! 您可以通过向"Product Manager"中的产品应用优惠券代码，轻松地为特定产品设置整个销售的短期促销。客户在产品详情页面上可以看到促销文字！

  • Targeted Email Campaign Promotion
    邮件促销行动

    In a mass mailing or in an advertisement, you might post a coupon code to give customers an added incentive to order. 在大量邮件推广或某个广告中，您可以公布优惠券代码以刺激客户的订购欲望。

  • Product Bundles
    产品包裹

    Use the "Required Products" coupon rule to specify a list of your products for which the discount will apply. The discount will only be activated if all of the products in the list have been selected into the order's shopping cart. For example, you might specify an order form URL like: 利用"Required Products"优惠券规则指定应用折扣优惠的产品列表，该折扣优惠仅仅在此列表中的所有产品都被选入订单购物车时才有效。例如，您可能指定订购单的URL如下：

    http://www.regnow.com/softsell/nph-softsell.cgi?items=xxxx-y,xxxx-z&ss_coupon=ABCDEF

    This would automatically add both products to the shopping cart and apply the discount specified in coupon "ABCDEF". The customer doesn't have to worry about the intricacies of this, all they have to do is "click"! 这将自动把产品添加到购物车，同时应用优惠券代码为"ABCDEF"的折扣优惠。客户不必担心这些错综复杂的事情，他们仅需"click"。

    Note: In the above example, xxxx-y and xxxx-z represent product ID numbers, you would want to replace those with your product ID numbers. 注：以上例子中，xxxx-y和xxxx-z代表产品ID号，您应该把它们替换成您的产品ID号。

  • Cross Vendor Bundles
    交叉发行商捆绑组合促销

    Cross vendor bundles are a slightly more involved form of the regular "Product Bundles" example. This addresses the scenario where one vendor would like to offer a discount of another vendor's product when ordered together, or the reverse. In most cases, both vendors would offer the reverse discount from their own sites. 交叉发行商捆绑组合促销是"Product Bundles"常规例子中较为复杂的形式。这是当两个发行商的产品一起订购时，其中一位发行商希望对另外一个发行商的产品提供折扣优惠的情况，或者是反过来。在大部分情况下，两位发行商会从他们的网站上提供对方的折扣优惠。

    To accomplish this, both vendors will need to create a coupon that requires not only their product but also the other vendor's product(s) using the "Required Products" rule. Then, each vendor will want to make sure they have an affiliate account and that they are using their affiliate ID in the bundle URL. 要实现交叉发行商捆绑组合促销，两位发行商不仅仅需要通过"Required Products"规则对他们自己的产品建立优惠券，还需要对另一个发行商的产品建立优惠券。这样，每位发行商应保证拥有代销商账户，而且在捆绑组合URL中使用他们自己的代销商ID。

  • Reseller Codes
    代理商代码

    If you have resellers, consider giving them a coupon code so that when they order for a third party they effectively receive your product at a "wholesale" price. Most resellers will probably mark this price up to the person who they are selling your product to. 如果您有代理商，您可以考虑给予他们优惠券代码，这样，他们在为第三方订购时实际上可以获得产品的“批发”价格。大部分代理商很可能会向产品出售对象标出比批发价高的价格。

Be creative! These are only examples and by combining the various rules available in the coupon generator, there are many other exciting scenarios available! 请创新！这些仅是供参考的例子。如果把优惠券生成器里面的各种不同的规则结合起来，将有更多其他令人振奋的情况。

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Step-By-Step Instructions for Creating Offers 折扣的建立步骤说明

Creating an offer is a multi-step process. There are four steps for setting up a Bounce Back offer and three steps for all other types of offers. 折扣建立是一个多步骤的过程。回头客优惠的建立有四个步骤，其他所有类型的折扣则需三步。

Note: Details for Saving Work in Progress Offers, Accessing Saved Work in Progress Offers, Editing Offers and Disabling Offers follows the Step-by-Step Instructions. 注：在折扣优惠建立过程中的保存、访问建立过程进行中所保存的未完成折扣优惠、编辑未完成或已完成的折扣优惠的详细信息见步骤说明之后。

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Coupons优惠券

Coupons may be created to provide your customer with a percentage off or a dollar amount off of their order. You may offer coupons to your customers as Simple, Traditional Coupons or as Embedded Order URL Coupons. Please see Methods for Applying a Coupon above for details on these 2 options.
优惠券是为客户提供订单百分几扣除额或多少美元扣除额的优惠而建立。您向客户所提供的优惠券可以是传统、简单优惠券或是嵌入订单URL的优惠券。关于这两项优惠券的详细信息请参阅优惠券的应用方法。

Instructions for creating a coupon follow: 优惠券的建立流程说明如下：

Select Offer Manager from the toolbar of your Control Panel. 从控制面板的工具栏上选择Offer Manager。

Click on the Create New Offer button that appears near the top of the page. 点击页面上方附近的Create New Offer按钮

On the 1st screen of the process you will want to assign: 在操作的第一页中，您应指定以下内容：

A name for your coupon (this is how the coupon will be listed in your Offer Manager). 优惠券名称（这个名称将被用来在您的Offer Manager里显示）。
A description of your coupon (optional). 优惠券描述（可省略）。
A maximum number of uses for your coupon (default is 1000). 优惠券的最多使用次数（初始默认设定为1000）。
A start date for your coupon (default is the current date). 这个优惠券的开始生效日期（初始默认设定为当前日期）。
An end date for your coupon (default is one month from the current date, maximum length of time is one year). 这个优惠券的终止日期（初始默认设定为自开始日期起一个月，最长时限为一年）。

On the 1st screen (continued) :第一页（继续）：

Select Coupon as the Offer Type. 折扣类型选为Coupon。
If there is an affiliate that you want to receive commission for each sale that uses your coupon offer then select External Affiliate ID and enter that affiliate’s ID in the box showing in that field. 如果您希望对使用了您的交叉销售而产生销量的某个代销商给予佣金，那么请选择External Affiliate ID，并在该区的输入框里填入代销商ID。
Otherwise, leave the affiliate setting at None (default). 否则把Affiliate选项设为None（初始默认）。
When you are satisfied with your entries, then click on the Next button to proceed to the 2nd screen of the process. 确认输入信息后，请点击Next按钮进入操作的第二页。

On the 2nd screen of the process you need to: 在操作的第二页中，您需要：

Assign the availability that you want for your coupon (Available in my (your) store only, Available in my (your) store and any affiliate store or Available in any affiliate store only). 指定您希望的优惠券适用范围（Available in my (your) store only， Available in my (your) store and any affiliate store 或Available in any affiliate store only）。
Note: Setting the coupon availability to Available in my (your) store only will still allow your affiliates to receive credit for sales that they direct to your store (including sales using your coupon). 注：如果优惠券适用范围设为Available in my (your) store only，那么代销商仍可通过促成您店铺的销售而获得佣金（包括使用您优惠券的销售）。

Assign a 3-4 character coupon prefix using the letters A through Z (default is the first 4 letters of your account name). 指定一个3到4个字符长以字母A至Z组成的优惠券前缀字串（初始默认设定为您的账户名称的前四个字母）。

You have the option to assign a 1-4 character coupon postfix using the letters A through Z. 您也可以选择指定一个1到4个字符长以字母A至Z组成的优惠券后缀字串。

Assign a discount amount for your coupon. You have the options of setting a percentage discount of 5%, 10%, 15%, 20%, 25%, 30%, 35%, 40%, 45%, 50% or you may set a dollar off amount of $1, $5, or $10. (The default is 5% discount.) 对您的优惠券指定扣除额。您可以选择设置百分比扣除额为5%，10%，15%，20%，25%，30%，35%，40%，45%，50%等或者设为固定金额扣除额如1美元、5美元或 10美元等。（初始默认设定为5%扣除额。）

Assign the Product Scope for your coupon. You have the option of selecting All Products or Product Specific. When selecting Product Specific, you need to enter the product ID in the box showing in that field. 指定您优惠券适用的产品范围，您可以选择指定某个发行商的产品或某个特定的产品。如果您选择的产品范围是某个特定产品，那么您需要在该区的输入框里填入产品ID号。

Additionally, there are Optional Rules that you may set for your coupon, they include: 另外，还有一些供您设置优惠券的可选规则，包括：

SubTotal Minimum-check this box and enter the USD amount (without the dollar sign) if you want your coupon to be good only for orders that reach the subtotal that you enter. 小计最低金额限制——若您希望您的优惠券仅对达到您所输入的小计金额的订单有效，请选取此框并输入美元金额（不包含美元符号）。

Basket Count Minimum-check this box and select the quantity that you desire from the drop down box (options are 1-10) if you want your coupon to be good only for orders where the total number of your products in the basket is at least the number that you selected from the drop down box in this field. 购物篮内产品数最低数额限制——如果您希望您的优惠券只对那些购物篮里的总产品数量至少达到了您在本区的下拉框所选定的数量的订单有效，请选取此框并从下拉框选择您期望的数量（选项由1－10）。

Required Products-If you want your coupon to be good only if a particular product or products are part of the order then check this box and enter the comma separated list of product IDs (that must be contained in the cart for the discount to be valid) in the box showing in this field. 必需产品——如果您希望您的优惠券仅对那些包含某个特定产品或多个产品的订单有效，请选取此框并在本区出现的输入框里填入以逗号隔开的产品ID序列（使折扣优惠有效所必须包含的ID号）。

Display Prompt (default is checked/enabled). Checking this box will cause a coupon box prompt to be displayed to the customer (asking them to enter their coupon code) during the order process. Be sure to leave this box checked if you want to provide the coupon code to the customer for them to enter in to their order (see Simple, Traditional Coupons under Methods for Applying a Coupon above for more information). 弹出提示（初始默认设定为选中/激活）。选取此框，优惠券选框提示将在客户订购过程中出现（要求客户输入他们的优惠券代码）。如果您想向客户提供在订购过程输入的优惠券代码，请确保此框选中（关于更多信息，请参阅优惠券的应用方法中的传统简单优惠券）。

When you are satisfied with your entries click on the Complete Offer button to finalize your coupon. 确认输入信息后，点击Complete Offer按钮以完成您的优惠券建立。

On the 3rd screen you will be advised: 在第三页，您将获得以下提示：

That the setup of your offer has been successfully completed. 您的折扣设置已经成功完成。

The dates that your offer is available from and to. 折扣有效的开始日期和结束日期。

The coupon code that has been assigned to your offer. 折扣的优惠券代码已被指定完成。
Note: coupon codes are case insensitive. 注：优惠券代码不区分大小写。

Note: Affiliates also have the ability to create and offer coupons to customers. Coupons created by affiliates will subtract any discounts that they offer from the affiliate’s profit. The vendor’s profit is not affected by an affiliate’s coupon. 注：代销商也可以为客户建立和提供优惠券。这些优惠券提供的扣除额将从代销商的利润中扣除，不会影响发行商的利润。

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Cross Sells 交叉销售

Cross sells may be created to suggest additional product(s) to customers when ordering a specific product. You have the options to offer your customer a percentage off on the item that you offer to them or leave it at full price. 交叉销售是为了在客户订购某特定产品时向他们推荐另外的产品而建立的。您可以针对所提供的产品选择向您的客户提供百分比扣除额的优惠或者保持全价。

Additionally, if you have an affiliate account and have established relationships with other vendors, through your affiliate account, then you can also cross sell their products. See details showing just below, “On the 1st screen (continued)? 此外，如果您有了代销商账户且与其他发行商建立了代销关系，那么您也可以通过您的代销商账户交叉销售他们的产品。详情请参阅以下的“第一页（继续）”。

Instructions for creating a cross sell follow: 交叉销售建立说明如下：

Select Offer Manager from the toolbar of your Control Panel. 从控制面板的工具栏上选择Offer Manager。

Click on the Create New Offer button that appears near the top of the page. 点击在页面上方附近的Create New Offer按钮。

On the 1st screen of the process you will want to assign: 在操作的第一页中，您应指定以下内容：

A name for your cross sell (this is how the cross sell will be listed in your Offer Manager). 交叉销售名称（这个名称将被用来在您的Offer Manager里显示）。
A description of your cross sell (optional). 交叉销售描述（可省略）。
A maximum number of uses for your cross sell (default is 1000). 这个交叉销售的最多使用次数（初始默认设定为1000）。
A start date for your cross sell (default is the current date). 这个交叉销售的生效开始日期（初始默认为当前日期）。
An end date for your cross sell (default is one month from the current date, maximum length of time is one year). 这个交叉销售的终止日期（初始默认为自当前日期起一个月，最长时限为一年）。
Cross Sell as the Offer Type. 折扣类型选为Cross Sell。

On the 1st screen (continued): 第一页（继续）：

Affiliate settings: 代销商设置

If you are planning to cross sell only your own products and do not want to direct commission to a specific affiliate, for each order that uses your cross sell, then leave the affiliate setting at None (default). 如果您打算仅仅对您自己的产品进行交叉销售，不希望对使用了您的交叉销售的每份订单给予特定代销商佣金，那么把Affiliate选项设为None（初始默认）。

If you are planning to cross sell other vendor’s products (and you have established an affiliate relationship with that vendor) then select Your Affiliate ID and enter your affiliate ID in the box that appears in that field. That will allow your affiliate account to receive credit for the other vendor’s products that are included in your cross sell. 如果您打算交叉销售其他发行商的产品（且您已与该发行商建立了代销关系），那么请选择Your Affiliate ID，并在该区的输入框总输入您的代销商ID。这样您的代销商账户在您交叉销售所包含的其他发行商产品的销售中获得佣金。

If there is an affiliate that you want to receive commission for each sale that uses your cross sell offer then select External Affiliate ID and enter that affiliate’s ID in the box showing in that field. 如果您希望对使用了您的交叉销售而产生销量的某个代销商给予佣金，那么选择External Affiliate ID，并在该区的输入框里输入代销商ID。

When you are satisfied with your entries, then click on the Next button to proceed to the 2nd screen of the process. 确认输入信息后，请点击Next按钮进入操作的第二页。

On the 2nd screen of the process you need to: 在操作的第二页中您需要：

Assign the availability that you want for your cross sell (Available in my (your) store only, Available in my (your) store and any affiliate store or Available in any affiliate store only). 指定您希望的交叉销售适用范围（Available in my (your) store only， Available in my (your) store and any affiliate store 或Available in any affiliate store only）。
Note: Setting the cross sell availability to Available in my (your) store only will still allow your affiliates to receive credit for sales that they direct to your store (including sales using your cross sell). 注：如果交叉销售的适用范围设为Available in my (your) store only，那么代销商仍可通过促成您店铺的销售而获得佣金（包括使用您交叉销售的销量）。

Select the Parent Product from the drop down box. When this product is selected for an order, the Offer Product(s) that you define will be suggested to the customer. 从下拉框选择一项主要产品，当该产品被订购，您所选定的促销产品(群)将会被推荐给客户。

Select the Offer Product(s) from the drop down box. 从下拉框选择作为Offer Products的产品。

Select the discount type for the Offer Product, your options are No Discount and Percent Off (default is No Discount). 选择促销产品(群)的折扣类型，您可选全价(No Discount）或百分比扣除额(Percent Off)（初始默认设定为No Discount）。

If you opted to offer a percent off for the Offer Product then enter the percent under Amount. 如果您选择对促销产品(群)提供百分比扣除额的优惠，那么请在Amount项下输入百分数。

When you are satisfied with your entries click on the Complete Offer button to finalize your cross sell. 确认输入信息后，点击Complete Offer按钮以完成您的交叉销售建立。

On the 3rd screen you will be advised: 在第三页，您将获得以下提示：

That the setup of your offer has been successfully completed. 您的折扣设置已经成功完成。

The dates that your offer is available from and to. 折扣有效的开始日期和结束日期。

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Up Sells 追加销售

Up sells may be created to suggest alternate product(s) to customers when ordering a specific product. You have the options to offer your customer a percentage off on the item that you offer to them or leave it at full price. 追加销售是为了在客户订购某特定产品时向他们推荐另一或多个产品而建立的。您可以针对所提供的产品选择向您的客户提供百分比扣除额的优惠或者保持全价。

Instructions for creating an up sell follow: 追加销售建立说明如下：

Select Offer Manager from the toolbar of your Control Panel. 从控制面板的工具栏上选择Offer Manager。

Click on the Create New Offer button that appears near the top of the page. 点击在页面上方附近的Create New Offer按钮。

On the 1st screen of the process you will want to assign: 在操作的第一页中，您应指定以下内容：

A name for your up sell (this is how the up sell will be listed in your Offer Manager). 追加销售名称（这个名称将被用来在您的Offer Manager里显示）。
A description of your up sell (optional). 追加销售描述（可省略）。
A maximum number of uses for your up sell (default is 1000). 这个追加销售的最多使用次数（初始默认设定为1000）。
A start date for your up sell (default is the current date). 这个追加销售生效的开始日期（初始默认为当前日期）。
An end date for your up sell (default is one month from the current date, maximum length of time is one year). 这个追加销售的终止日期（初始默认为自当前日期起一个月，最长时限为一年）。
Up Sell as the Offer Type. 折扣类型选为Up Sell。

On the 1st screen (continued): 第一页（继续）：

When you are satisfied with your entries, then click on the Next button to proceed to the 2nd screen of the process. 确认输入信息后，请点击Next按钮进入操作的第二页。

On the 2nd screen of the process you need to: 在操作的第二页中，您需要：

Assign the availability that you want for your up sell (Available in my (your) store only, Available in my (your) store and any affiliate store or Available in any affiliate store only). 指定您希望的追加销售适用范围（Available in my (your) store only， Available in my (your) store and any affiliate store 或Available in any affiliate store only）。
Note: Setting the up sell availability to Available in my (your) store only will still allow your affiliates to receive credit for sales that they direct to your store (including sales using your up sell). 注：如果追加销售的适用范围设为Available in my (your) store only，那么代销商仍可通过促成您店铺的销售而获得佣金（包括使用您追加销售的销量）。

Select the Parent Product from the drop down box. When this product is selected for an order, the Offer Product(s) that you define will be suggested to the customer. 从下拉框选择一项主要产品，当该产品被订购，您所选定的促销产品(群)将会被推荐给客户。

Select the Offer Product(s) from the drop down box. 从下拉框选择作为Offer Products的产品。

Select the discount type for the Offer Product, your options are No Discount and Percent Off (default is No Discount). 选择促销产品(群)的折扣类型，您可选全价(No Discount）或百分比扣除额(Percent Off)（初始默认设定为No Discount）。

If you opted to offer a percent off for the Offer Product then enter the percent under Amount. 如果您选择对促销产品(群)提供百分比扣除额的优惠，那么请在Amount项下输入百分数。

When you are satisfied with your entries click on the Complete Offer button to finalize your up sell. 确认输入信息后，点击Complete Offer按钮以完成您的追加销售建立。

On the 3rd screen you will be advised: 在第三页，您将获得以下提示：

That the setup of your offer has been successfully completed. 您的折扣设置已经成功完成。

The dates that your offer is available from and to. 折扣有效的开始日期和结束日期。

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Bundles 捆绑组合促销

Bundles are an extension of the shopping cart feature. To bundle several of your products together, you use a format such as:捆绑组合促销是购物车功能的延伸。要使您的几个产品捆绑组合在一起，请使用如下格式：

https://www.regnow.com/softsell/nph-softsell.cgi?bundle=xxxx-1,xxxx-2,xxxx-3

Note: In the example above xxxx-1, xxxx-2 and xxxx-3 are examples of product IDs. For your own bundle offer, you would want to replace those entries with the products IDs that you have selected for your bundle offer. Please also note that commas separate the products in the bundle. 注：以上例子中，xxxx-1、 xxxx-2和xxxx-3都是产品ID的示例。对于您自己的捆绑优惠，您应该把您选作捆绑优惠的产品ID替换这些的ID。请注意，捆绑组合促销中的产品也应该以逗号隔开。

When combining products into a bundle, it's common to give the customer a discount for buying more than one product at a time. The recommended method of providing a discount to a set of products in a bundle is by using the "Offer Manager". Instructions for creating a bundle using the Offer Manager follow: 在产品捆绑组合促销中，一般会给一次购买多个产品的客户提供折扣优惠。要对捆绑组合中的某套产品提供折扣优惠时，建议使用"Offer Manager"。通过Offer Manager建立捆绑组合促销的说明如下：

Select Offer Manager from the toolbar of your Control Panel. 从控制面板的工具栏上选择Offer Manager。

Click on the Create New Offer button that appears near the top of the page. 点击在页面上方附近的Create New Offer按钮。

On the 1st screen of the process you will want to assign: 在操作的第一页中，您应指定以下内容：

A name for your bundle offer(this is how the bundle will be listed in your Offer Manager). 捆绑组合促销名称（这个名称将被用来在您的Offer Manager里显示）。
A description of your bundle offer (optional). 捆绑组合促销描述（可省略）。
A maximum number of uses for your bundle offer (default is 1000). 这个捆绑组合促销的最多使用次数（初始默认设定为1000）。
A start date for your bundle offer (default is the current date). 这个捆绑组合促销的开始生效日期（ 初始默认设定为当前日期）。
An end date for your bundle offer (default is one month from the current date, maximum length of time is one year). 这个捆绑组合促销的终止日期（初始默认设定为自当前日期起一个月，最长时限为一年）。

On the 1st screen (continued): 第一页（继续）

Select Bundle as the Offer Type. 折扣类型选为Bundle
If there is an affiliate that you want to receive commission for each sale that uses your bundle offer then select External Affiliate ID and enter that affiliate’s ID in the box showing in that field. 如果您希望对使用了您的捆绑组合促销而产生销量的某个代销商给予佣金，那么请选择External Affiliate ID，并在该区的输入框里填入代销商ID。
Otherwise, leave the affiliate setting at None (default). 否则把Affiliate选项设为None（初始默认）。
When you are satisfied with your entries, then click on the Next button to proceed to the 2nd screen of the process. 确认输入信息后，点击Next按钮进入操作的第二页。

On the 2nd screen of the process you need to: 在操作的第二页中，您需要：

Assign the availability that you want for your bundle offer (Available in my (your) store only, Available in my (your) store and any affiliate store or Available in any affiliate store only). 指定您所希望的捆绑组合促销适用范围（Available in my (your) store only， Available in my (your) store and any affiliate store 或Available in any affiliate store only）。
Note: This option will not appear if you assigned an External Affiliate ID in the previous step. Additionally, setting the bundle availability to Available in my (your) store only will still allow your affiliates to receive credit for sales that they direct to your store (including sales using your bundle). 注：如果您在上一步指定了External Affiliate ID，则这个选项不会出现。另外，如果捆绑组合促销的适用范围设为Available in my (your) store only，那么代销商仍可通过促成您店铺的销售而获得佣金（包括使用您捆绑组合的销售）。

Select whether you would like the products in your bundle offer to be listed separately or if you would like them to be combined and list the offer name for the bundle (these options are listed to the right of Combine Products). 选择产品组合列表显示方式可以是分别罗列捆绑销售优惠中的所有产品，或是组合地仅列出捆绑组合促销优惠的名称（这些选项列在Combine Products的右侧）。

Select the products that you want in your bundle from the drop down box. 从下拉框中选择您希望捆绑组合促销的产品。

Select the discount type for each product in your bundle; your options are No Discount and Percent Off (default is No Discount). 选择捆绑组合促销中的各个产品折扣类型；您可选全价(No Discount）或百分比扣除额(Percent Off)（初始默认设定为No Discount）。

If you opted to offer a percent off for any of the products in your bundle offer then enter the percent under Amount. 如果您选择对捆绑中的每个产品都提供百分比扣除额优惠，那么请在Amount项下输入百分数。

When you are satisfied with your entries click on the Complete Offer button to finalize your bundle. 确认输入信息后，点击Complete Offer按钮以完成捆绑组合促销的建立。

On the 3rd screen you will be advised: 在第三页，您将获得以下提示：

That the setup of your offer has been successfully completed. 您的折扣设置已经成功完成。

The dates that your offer is available from and to. 折扣有效的开始日期和结束日期。

Note: You can provide your customers access to your bundle offer by using the following format:注：您可以使用以下格式以让您的客户使用您的捆绑组合促销：

http://www.regnow.com/softsell/nph-softsell.cgi?bundle=xxxx-1,xxxx-2,xxxx-3

Note: In the example above xxxx-1, xxxx-2 and xxxx-3 are examples of product IDs. For your own bundle offer, you would want to replace those entries with the products IDs that you have selected for your bundle offer. Please also note that commas separate the products in the bundle. 注：在以上示例中，xxxx-1、xxxx-2和xxxx-3是产品ID号的例子。对于您自己的捆绑组合促销，您应该把选作捆绑组合促销的产品ID替换例子中的产品ID。请注意，捆绑组合中的产品也以逗号隔开。

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Bounceback Offer in Receipt Email 收据电邮的回头客优惠

Bounceback offers provide you with an opportunity to encourage your customers to come back and make another purchase from your website. Bounceback offers, that you create, are inserted within the emailed order confirmation text of a customer’s completed order. 回头客优惠为您提供的机会让您鼓励客户回到您的网站上再次进行购买。您所建立的回头客优惠插入在客户的完成订单的订单确认邮件文本里面。
Note: The bounceback offer will not show on the Transaction Receipt that appears on the customer’s monitor when their order completes. 注：回头客优惠不会在客户完成订单时屏幕上的Transaction Receipt里显示。

Instructions for creating a bounceback offer follow: 回头客优惠的建立说明如下：

Select Offer Manager from the toolbar of your Control Panel. 从控制面板的工具栏上选择Offer Manager。

Click on the Create New Offer button that appears near the top of the page. 点击页面上方附近的Create New Offer按钮。

On the 1st screen of the process you will want to assign: 在操作的第一页中，您应指定：

A name for your bounceback offer (this is how the bounceback offer will be listed in your Offer Manager).回头客优惠名称（这个名称将被用来在您的Offer Manager里显示）。
A description of your bounceback offer (optional). 回头客优惠描述（可省略）。
A maximum number of uses for your bounceback offer (default is 1000). 这个回头客优惠的最多使用次数（初始默认设定为1000）。
A start date for your bounceback offer (default is the current date). 这个回头客优惠的开始生效日期（初始默认设定为当前日期）。
An end date for your bounceback offer (default is one month from the current date, maximum length of time is one year). 这个回头客优惠的终止日期（初始默认设定为自当前日期起一个月，最长时限为一年）
Bounceback Offer in Receipt Email as the Offer Type. 折扣类型选为Bounceback Offer in Receipt Email。

On the 1st screen (continued): 第一页（继续）：

If there is an affiliate that you want to receive commission for each sale that uses your bounceback offer then select External Affiliate ID and enter that affiliate’s ID in the box showing in that field. 如果您希望对使用了您的回头客优惠而产生销量的某个代销商给予佣金，那么请选择External Affiliate ID，并在该区的输入框里填入代销商ID.

Otherwise, leave the affiliate setting at None (default). 否则把Affiliate选项设为None（初始默认）。

Note: Using the External Affiliate ID option will cause the affiliate you list to automatically receive commission for purchases of the item offered in your bounceback offer when the purchase is made using that offer. It will not cause the affiliate to automatically receive commission on sales of the product(s) that triggers the bounceback offer. 注：如果使用了External Affiliate ID选项，那么您所列的代销商将在您的回头客优惠中的产品购买中自动获得佣金，但不会从引起回头客优惠的产品销售中自动获得佣金

When you are satisfied with your entries, then click on the Next button to proceed to the 2nd screen of the process. 确认输入信息后，请点击Next按钮进入操作的第二页。

On the 2nd screen of the process you need to: 在操作的第二页中，您需要：

Assign the availability that you want for your bounceback offer (Available in my (your) store only, Available in my (your) store and any affiliate store or Available in any affiliate store only). 指定您所希望的回头客优惠的适用范围（Available in my (your) store only， Available in my (your) store and any affiliate store 或Available in any affiliate store only）。

Assign a 3-4 character coupon prefix using the letters A through Z (default is the first 4 letters of your account name). 指定一个3到4个字符长以字母A至Z组成的优惠券前缀字串（初始默认设定为您的账户名称的前四个字母）。

You have the option to assign a 1-4 character coupon postfix using the letters A through Z. 您也可以选择指定一个1到4个字符长以字母A至Z的优惠券后缀字串。

Assign a discount amount for your bounceback offer. You have the options of setting a percentage discount of 5%, 10%, 15%, 20%, 25%, 30%, 35%, 40%, 45%, 50% or you may set a dollar off amount of $1, $5, or $10. (The default is 5% discount.) 为您的回头客优惠指定扣除额。您可以选择设置百分比扣除额为5%，10%，15%，20%，25%，30%，35%，40%，45%，50%等或者设为固定金额扣除额如1美元， 5美元或 10美元。（初始默认设定为5%扣除额。）

Select the product that you want to offer in your bounceback offer from the drop down box that is displayed to the right of Product Offered. 在Product Offered右侧的产品ID输入框内填入您希望提供回头客优惠的产品ID号。

Select the product(s) sold that you want to trigger your bounceback offer. Using radio buttons, you have the options of having all of your products trigger your bounceback offer or you may opt to select one or more products that will trigger your bounceback offer. To select one or more products that will trigger your bounceback offer, click on the radio button to the left of “I will select below which products will trigger the bounceback offer? and then select the product(s) from the box that appears below that field. You will need to use the key to select multiple products. 选择那些出售要提供回头客优惠的产品。通过单选按钮，您可以选择您的所有产品作为出售要提供回头客优惠的产品，或者选择一个或多个产品作为出售要提供回头客优惠的产品。要选择一个或多个产品作为出售要提供回头客优惠的产品，点击“I will select below which products will trigger the bounceback offer”左边的单选按钮，然后从该区下面的选框中选择一个或多个产品。在选择多个产品时，您需要使用<control>键。

When you are satisfied with your entries, then click on the Next button to proceed to the 3rd screen of the process. 确认输入信息后，请点击Next按钮进入操作的第三页。

On the 3rd screen of the process: 在操作的第三页中：

You have the opportunity to customize (edit) the text for your bounce back offer or you may use the default text provided. You can use macros (tags) to insert dynamic information into the text. A complete list of available macros appears below: 您可以编辑您的回头客优惠上的文本或者使用初始默认设定提供的文本。您可以利用巨集指令（标签）向文本插入动态信息。可用的巨集指令的完整列表如下：

Macros巨集指令 Macro Description巨集指令描述
<BK_DISCOUNT_PERCENT> The discount amount in percentage. 扣除额的百分比显示。
<BK_DISCOUNT_USD> The discount amount in USD. 扣除额的美元金额显示。
<BK_OFFERED_PROD_NAME> The name of the offered product. 优惠产品的名称。
<BK_OFFERED_PROD_SHORT_DESC_EN> The short description of the offered product in English. 优惠产品的简单英语描述。
<BK_OFFER_URL> The buy link of the offered product. 优惠产品的购买链接。
<BK_PURCHASED_PROD_NAME> The name of the purchased product that qualifies the shopper for this offer. 使购买者获得优惠资格所指定购买的产品名称。
<BK_REGULAR_PRICE_USD> The regular price of the offered product in USD. 以美元为单位的优惠产品标准价格。
<BK_SALE_PRICE_USD> The sale price of the offered product in USD. 以美元为单位的优惠产品减价销售价格。

If you chose to customize (edit) the text of your bounceback offer, you can preview the text by clicking on the Refresh Preview button at the bottom of the screen. 如果您选择编辑您的回头客优惠上的文本，您可以通过点击本页尾的Refresh Preview按钮以预览文本。

If you decide that you want to restore the original default text for the bounceback offer, then click on the Restore Default button at the bottom of the screen. 如果您决定要恢复回头客优惠上初始默认设定的原有文本，请点击本页尾的Restore Default按钮。

The link that will be displayed in your bounceback offer appears to the right of View Link 回头客优惠的链接将显示在View Link 的右侧。.;
Note: Your bounceback offer link will not be active until you complete all steps of the offer. 注：您的回头客优惠链接需在您完成整个优惠的步骤后才生效。

When you are satisfied with your entries, click on the Complete Offer button at the bottom of the screen. 确认输入信息后，请点击页尾的Complete Offer按钮。

On the 4th screen of the process you will see: 在操作的第四页中，您将看到：

That the setup of your offer has been successfully completed.您的折扣设置已经成功完成。

The dates that your offer is available from and to. 折扣有效的开始日期和结束日期。

The coupon code that was specifically generated for the offer. 折扣的优惠券代码已被产生完成。

The bounceback offer text. 回头客优惠的正文。

The URL for your bounceback offer. 回头客优惠的链接。

A link is also provided that allows you to see an example of a bounceback offer in a confirmation email. (See link at the end of the sentence “To see an example of where this offer will be located in the order confirmation email, click here. 该链接提供确认邮件中的回头客优惠的例子。（在 “To see an example of where this offer will be located in the order confirmation email, click here.”句末端可找到该链接）

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Saving, Accessing, Editing and Disabling Offers. 折扣优惠的保存、访问、编辑和撤销。

Saving Work in Progress Offers 在折扣优惠建立过程中的保存

When creating offers, on the 2nd screen (step) of the process (2nd & 3rd screens for bounceback offers) you have the option of saving your work for later by clicking on the Save For Later button that appears at the bottom of the screen. The offer will not be available to customers until you complete the setup of the offer. 在建立折扣的第二页（步）操作（回头客优惠的第二和第三页）过程中，您可以选择通过点击页尾的Save For Later按钮来保存您的操作以供日后利用。折扣优惠在您完成整个优惠设置之后才能提供给客户使用。

Accessing Saved Work in Progress Offers 访问建立过程进行中所保存的未完成折扣优惠

Incomplete offers, that you save, will show the status of Work in Progress in your Offer Manager. To access an incomplete, saved offer, select Offer Manager from the toolbar of your Control Panel, locate the offer that you want to work with and click on the edit hyperlink that appears at the far left of that line. You will then be taken back to the first step of creating the offer. 您所保存的未完成的折扣会在您的Offer Manager里显示工作进行中状态。如果要访问所保存记录，请从控制面板的工具栏上选择Offer Manager，找到您想要操作的折扣并点击该行最左边的编辑链接，这样您便可以回到折扣建立的第一步。

Editing Incomplete or Completed Offers 编辑未完成或已完成的折扣优惠

To edit an incomplete or completed offer select Offer Manager from the toolbar of your Control Panel, locate the offer that you want to edit and click on the edit hyperlink that appears at the far left of that line. The offer will open up in a new window for editing. 要编辑未完成或已完成的折扣优惠时，请从控制面板的工具栏上选择Offer Manager，找到您想编辑的折扣优惠并点击该行最左边的编辑链接，该折扣便会打开新窗口供您编辑。

Disabling Saved Work in Progress Offers 撤销保存的未完成的折扣优惠。

To disable an incomplete offer that you saved, select Offer Manager from the toolbar of your Control Panel, locate the offer that you want to disable and click on the edit hyperlink that appears at the far left of that line. In the window that opens up you will find an option at the bottom of the page to Deactivate the offer. Click on the box next to “Check this box to permanently deactivate/disable this offer. Once an offer is deactivated, it cannot be reactivated or edited.?and click on the Next button to permanently disable the offer. 要撤销所保存的未完成的折扣，请从控制面板的工具栏上选择Offer Manager，找到您想撤销的折扣并点击该行最左边的编辑链接，在新打开的窗口的下端，您将会看到撤销该折扣的选项Deactivate。选取“Check this box to permanently deactivate/disable this offer. Once an offer is deactivated, it cannot be reactivated or edited.”旁边的选框，点击Next按钮以永久性地撤销该折扣。

Disabling Completed Offers 撤销已完成的折扣优惠

To disable a completed Cross Sell, Bundle or Bounceback offer select Offer Manager from the toolbar of your Control Panel, locate the offer that you want to disable and click on the edit hyperlink that appears at the far left of that line. In the window that opens up you will find an option at the bottom of the page to Deactivate the offer. Click on the box next to “Check this box to permanently deactivate/disable this offer. Once an offer is deactivated, it cannot be reactivated or edited.?and click on the Next button to permanently disable the offer. 要撤销已完成的交叉销售、捆绑组合促销或回头客销售优惠，请从控制面板的工具栏上选择Offer Manager，找到您想撤销的折扣并点击该行最左边的编辑链接，在新打开的窗口下端，您将会看到撤销该折扣的选项。选取“Check this box to permanently deactivate/disable this offer. Once an offer is deactivated, it cannot be reactivated or edited.”旁边的选框，点击Next按钮以永久性地撤销该折扣。

Note: Coupon offers do not have the disable option but you can edit the quantity of uses or the expiration date to end the offer early. 注：优惠券折扣无撤销选项，但您可以通过修改使用次数和有效期限来提前结束折扣。

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