Frequently Asked Questions: New 6.9% + $1 Pricing 常见问题解答： 6.9% + $1新费率

The Basics: 基本问题：

Q: Why did you introduce the new 6.9% + $1 pricing?
问：你为何推出6.9% + $1新费率？ A: The short answer is "to make RegNow more attractive to big affiliates so they can sell your products."
The long answer is that we realized that our high price points were causing vendors to use RegNow for their affiliate sales, but other low-cost and low-service platforms for host sales. By lowering our prices, we want you to use RegNow for all of your sales. This will bring in big affiliates who will sell lots of your software. 答：简而言之，是 “为了让RegNow吸引更多的大型代销商来销售您的产品”。
详细来说，是因为我们发现我们的高费率促使发行商在他们透过代销商的销售中使用RegNow，而在自己的网站销售中使用其他低费率和服务较差的平台。降低了费率之后，我们希望您所有的销售都使用RegNow平台。这也必将引来大型的代销商为您的软件带来大销量。

Q: What's in it for me?
问：新费率对我有什么好处？ A: Money. Cash in your pocket. We got rid of the affiliate admin fee and the download fee. We lowered the base rate. We increased the amount we pay you on CD and Extended Download Service (EDS) sales. We added free trial hosting and free hosting of creative content. We want to make your job easier and more profitable. 答：钱，增加您入袋的钱。我们免除了代销商管理费和下载费，降低了基本费率，增加了您在光盘和延长下载服务（EDS）销售中的提成，而且还增加了试用版和产品内容及图像的免费下载空间服务。我们的目标是使您的工作更轻松和更加有利可图。

Q: The new pricing looks awesome! Where do I sign up?
问：新费率棒极了！在哪注册呢？ A: Thanks! You can sign up by clicking here. 答：谢谢！注册请点击这里。

Q: Where can I see the fine print?
问：我在哪可以看到附属细则？ A: The contract is online. You can download it from here. 答：合同已在网上公布，您可从这里下载。

Digging Deeper In The Details: 深入细节：

Q: Why do we have to upload a file to you for each product?
问：为什么每个产品我们都必须上传档案？ A: Part of the new pricing includes RegNow offering CD-Rom and Extended Download Service (EDS) on every order. To do this, we have to have the file to make it available to deliver on CD-Rom or at a later time using EDS. 答：新费率其中包括在每个订单上由RegNow所提供的光盘和延长下载服务（EDS），这些档案在我们进行光盘交付和日后的延长下载服务时是必需的。

Q: Does the file have to be an .exe?
问：档案必须是.exe格式吗？ A: No, it doesn't. Any file format is fine. 答：不是。任何档案格式都可以。

Q: What if I use list, single code, or CGI delivery?
问：如果我使用注册码表、单一注册码或CGI来交付注册码，该怎么办？ A: In that case, you need to upload us the file and when the customer purchases the CD-Rom or needs to use EDS, we will provide the customer with the registration code that was sent with the original order. 答：在这种情况下，您需要把档案上传给我们。当客户购买光盘或者需要使用延长下载服务时，我们会将把注册码与最初的订单一起发给客户。

Q: I have a non-software product. Can I still get the new pricing?
问：如果我有一个非软件产品，我仍然可以获得新费率吗？ A: Only in very specific cases - maintenance agreements are a perfect example. We understand that not every product fits the mold perfectly, but exceptions will be very rare. Email us at accounts@regnow.com if you think your product should be an exception. 答：仅仅在某些非常特殊的情况下可以——维护协议就是一个非常好的例子。我们了解并不是所有产品都完全符合这种模式，但例外的情况不多。如果您觉得您的产品是一个特例，请发邮件到accounts@regnow.com给我们。

Q: What if our product is a trial version that the user unlocks with a key?
问：如果我们的产品是试用版本供用户通过密钥开启的，该怎么办？ A: You will want to make sure the file is associated as the Standard Download file. To upload a new file and associate it as the Standard Download file to an existing product, you will want to visit the "Manage Delivery Options" tab in the Product Detail Advanced Setup screen. For new products, you will want to do the same thing under the "Select Files" tab in the New Product Setup Wizard. The Download delivery option must be selected. 答：您需要确定将试用版本档案设定成标准下载档案。要上传新档案并设定成现有产品的标准下载档案，您需要访问在Product Detail Advanced Setup页面里面的"Manage Delivery Options"标签。对于新产品，您将需要在新产品设置向导里的"Select Files"标签中进行同样操作。您必须选取Download delivery(经由下载发送)选项。

Q: When I try to upload the file I get an error saying, "duplicate filename." How do I upload the file to you?
问：在尝试上传档案时出现“档案名重复”这样的出错提示。我该如何上传档案给你？ A: : Is your trial version a full version that gets unlocked? If so, we can use that file. Just go to your product's configuration page and choose the trial version (that you've already uploaded) as your standard download file. If you're still having trouble you can email us at accounts@regnow.com and we'll help you. 答：您的试用版是个需要开启的完整版本吗？如果是的话，我们可以使用此档案。只需进入您的产品配置页面，选择试用版本（您已上传的版本）作为您的标准下载档案。如果您还有什么问题，请通过accounts@regnow.com联系我们，我们会帮您解决。

Q: Why do I have to be site-certified to get the new pricing?
问：为什么我必须通过网站认证才能获得新费率？ A: Actually, you don't. But if you aren't, you will be charged the Affiliate Admin Fee on any affiliate orders. The affiliate admin fee is 15% of the commission earned by the affiliate. Currently, a cap of no more than $10 (or 4.5% of the final sales price) in admin fees per affiliate sale is in place. Site Certification provides a leak-proof environment. Leakage means that the affiliate drove you a sale for free. You don't work for free, and neither will the affiliates. 答：事实上，您不必。但是如果您没有网站认证，您将需要支付所有代销商订单的代销商管理费。代销商管理费是代销商获得的佣金的15%，目前所收取的每单代销商销售的管理费最多不超过$10（或者最终销售价格的4.5%）。网站认证提供了一个防止漏损的环境，漏损是指代销商为您促成销售但没获得佣金。您的付出得有回报，代销商也一样。

Q: Do I need a box shot?
A: Yes, having a box shot uploaded to your product is required. It's been proven that creative content (box shots, screen shots, etc.) increase close ratios. More importantly, affiliates consistently sell products with creative content at a higher rate than those without.

Q: I don't like my box shot. How do I change it?
A: To change it, go into your "Creative Contents" tab for that product and upload a new image in the 200x200 graphic space. Once that is done, go into the product configuration page in Control Panel. About 2/3 of the way down is the "Order Image File" field. Just put in the name of the file you uploaded. That will get rid of the image on the order page and replace it with a new one. 答：欲更改包装盒图像，请进到该产品的"Creative Contents"标签，上传200 x200大小的新图像。一旦上传完毕，进入控制面板的产品配置页面，第2/3步是"Order Image File"输入框。只需在此处输入您所上传档案的名称，这样便可以取消订购页面上的原来图像，同时换上新的图像。

Keeping the Lawyers Happy: 遵守法律：

Q: What does it mean where the contract says, "While Publisher may load retail prices for the Products, RegNow is solely responsible for resale prices in accordance with applicable law"?
问：合同里的“虽然发行人可以输入产品的零售价格，根据相关法令，RegNow拥有最后零售价的设定权。”是什么意思？ A: That's legal speak, and what it really means is this: RegNow owns the product for a split second during the transaction process which makes us the seller (rather than just your agent). This language in the contract makes a big difference legally concerning corporate taxes, anti-trust and other legal purposes. If we take it out, the lawyers will get very grumpy with us. 答：这是法律声明，它实际是指：在交易过程那瞬间，RegNow拥有该产品，即成为卖方（而非只是您的代理商）。合同上的这些陈述在法人税收、反托拉斯和其他的法律用途上起到举足轻重的作用，如果我们去掉了这个说明，律师将会追究我们的责任。

Q: What does it mean where the contract says, "We are permitted to display in any postpurchase pages.information of our choosing including in our sole discretion cross-sells, up-sells, and other marketing.?" Does this mean that during the order process you can show information about our competitor's products on any page?
问：合同里的“您准许我们在任何售后网页上……刊登我们觉得必要的信息,包括我们自行决定的交叉产品促销,相关产品促销及其它行销的信息……”是什么意思？这是否意味着，在订购过程中，您可以在任何页面显示我们竞争对手的产品信息？ A: No. We wouldn't do that to you. All that the clause in the contract means is that we are allowed to use bounceback offers, thank you popups, etc. after the order is completed. We would only add these offers if you don't already have a bounceback offer. To learn more about bouncebacks go here. To add one yourself, go here. 答：不是。我们不会这样做的。合同上该条款所表达的整个意思是，我们可以在客户订购完成之后使用回头客优惠、感谢弹出窗口等等。我们只在您仍没提供回头客优惠的条件下才添加这些优惠。关于回头客的更多信息请进入这里。自行添加回头客优惠请进入这里。

Extended Download Service (EDS) and CD-Rom Sales: 延长下载服务（EDS）和光盘销售：

Q: Why would I want to offer CD-Roms?
问：我为什么要提供光盘呢？ A: Customers love the security of having a physical CD with the product, and they are willing to pay good money for them. You will get 20% of CD-Rom (and EDS) sales, which will actually drop your effective rate much lower than 6.9% + $1. 答：客户喜爱产品配有实体光盘的那种安全感，他们乐意为此花钱。您将获得光盘（和延长下载服务）销售的20％提成，事实上这使您的实际费率比6.9% + $1还低很多。

Q: What if I want to sell my own CD-roms? Why do I have to use yours?
问：如果我想出售我自己的光盘，会怎样？我为何要用你们的光盘呢？ A: Simply put, RegNow makes up for the lower percentage rate by selling CD-roms and EDS. Without those revenue sources, we couldn't give you the lower rate. In addition, by providing all of the CD-roms, we are able to offer better and faster service if there are problems with the CD shipping process. 答：很简单，RegNow通过销售光盘和延长下载服务来弥补较低的费率，要是没有这些收入来源，我们无法给予您较低的费率。此外，当我们提供您所有的光盘时，如果光盘运送过程中遇到任何问题，我们能够提供优质和迅速的服务。

Q: The EDS is added to the shopping cart by default. Won't that scare people off?
问：延长下载服务在购物车上是默认添加的，这样不会吓跑客户吗？ A: No. In fact we find that attachment rates to be as high as 50%. In addition, we see no impact on close ratio. 答：不会。事实上，我们发现该服务的附加比例高达50%，而且其对成交率没有任何影响。

Anything Else? 其他方面？

Q: I've thought it over and want to go back to the 16% (or 20%) contract I was on. Can I do that?
问：我考虑了一下，还是想回到以前签订的16% （或 20%）合同，可以吗？ A: Of course you can. We're not going to force you to stay on a contract that makes you uncomfortable. But keep in mind that you'd be giving up a great pricing setup, plus 20% of the revenues on CD-roms and EDS, and we are very good at selling those. 答：当然可以。我们不会强迫您去维持任何令您不满意的合同，但请注意，您将因此而放弃一个很好的费率调整以及光盘和延长下载服务销售的20％提成，而这些是我们的销售特长。