Product Setup Guide 产品设置指南

How do I set up a product for sale through RegNow? 我如何通过RegNow设置待售的产品？

We've recently revamped our product setup interface. These changes will streamline the product setup process and help you get your products to market more quickly. This guide is meant to provide you with assistance along the way and to help clarify anything you may have questions about in the setup wizard. Please keep in mind that any fields with the red asterisk (*) are required. 我们最近全面更新了产品设置界面，这些改动将让您的产品设置流程变得更高效、让您的产品能更快地开始营销。这份指南旨在提供整个流程的帮助，为您解答设置向导中可能遇到的问题。请注意，所有标有红星(*）的字段是必填项。

Log in to your vendor control panel, click "Products" and then click "Add Product to Your RegNow Account." 登录您的发行商控制面板，点击“Products”，然后点击“Add Product to Your RegNow Account”。

The New Product Setup Wizard is separated into four (4) different sections: 新的产品设置向导划分为4个不同的部分：

• Getting Started
  开始
• Product Details
  产品详情
• Delivery Options
  交付选项
• Select Files
  选择档案

Getting Started开始

                                                      [click to enlarge]                                                       [点击放大]

PAD File: PAD档案：
If you use PAD files, you can upload it here in the PAD file field. PAD files are completely optional. Click here for the definition of a PAD file. 如果您使用PAD档案，您可以利用这里的PAD档案字段上传档案。PAD档案不是严格必需的。关于PAD文件的定义，请点击这里。

Product Name: 产品名称
This is pretty self explanatory. In this field, you will want to enter the name of your product. 显然，您应在这里的输入框输入您的产品名称。

Category: 类别
Here you will want to choose a category that best fits your product. One of the main fuctions of choosing a category is for your affiliates. One field that they can search for products to sell by is category. 这里您应为您的产品选择最合适的类别。选择类别的一个主要功能是帮助您的代销商，让他们可以根据产品类别字段搜索产品以供销售。

Price Type: 价格类型
Choose which pricing structure you would like: fixed or complex. The second option (complex) is for pricing that is anything other than a single static price (such as $24.95). This includes tiered pricing, multiple license types (ex: $24.95 for Home License, $79.95 for Business License), etc. 选择您喜欢的定价结构：固定或复杂。第二选项（复杂）是针对那些非固定不变的价格（如$24.95）。它包括分层定价、多样许可证类型（如家庭许可$24.95，商业许可$79.95）等等。
Note: All prices are based off of USD, so there always must be a USD price. Once a product is active, you can then specify static prices for other currencies in addition to USD if you would like. 注 ：所有的定价都以美元为基础，因此必须始终有一个以美元为单位的价格。产品一旦激活，除了美元的价格单位，您还可以根据喜好指定以其他货币为单位的固定价格。

Delivery Method: 交付方式：
Choose how you would like your product to be delievered. Please note that you can select more than one option here. There are three (3) options: 选择您希望的产品交付方式。请注意，您可在这里选择多个选项。共有3个选项：

Standard Download: This means that a customer will be able to download your product after ordering. Please note that for vendors on the 6.9%+$1 contract, this is a required delivery method. If would also like to deliver license information, you can upload a trial (registerable) version as the "Standard Download". 标准下载：这表示客户在订购您的产品后便可以下载。请注意，这是签订了 6.9%+$1合同的发行商必须使用的交付方式。如果您也想要交付许可证信息，您可以上传一个试用（可注册）版本作为"Standard Download".

License: This means that a customer will receive license information after ordering. To read about the different type of licensing options available, please click here. 许可证：这表示客户在订购后将接收许可证信息。要查阅现有的几种不同许可选项，请点击这里。

Custom Email: Custom Emails are emails that you can create which are sent to customers after ordering. Please note that there is always a receipt email sent to the customer from RegNow (this email gives them their license/product information, along with the rest of their order information). A custom email is a separate/second email sent to the customer. Some vendors like to create custom emails which explain to customers how to register the product, how to contact them for support, etc. 自定义邮件：自定义邮件是在订购后发给客户的邮件。请注意，RegNow一般会向客户发送收据邮件（该邮件为客户提供连同其余订购信息一起的许可证/产品信息）。自定义邮件是发给客户的单独/第二封邮件。一些发行商喜欢建立自定义邮件来向客户解释如何进行产品注册、如何联系他们获得支持等等方面内容。

oneNetwork Sales Channels: oneNetwork销售渠道：
There are two (2) options here: the oneNetwork Affiliate Program (also known as RegNow's Affiliate Program) and Microsoft's Digital Locker. If you would like to add your product to the Affiliate Program, please check the first box. If you would like to sell your porduct through Microsoft's Digital Locker sales channel, please check the second box. 这里有2个选项：oneNetwork代销商方案（也称为RegNow代销商方案）和Microsoft的Digital Locker。如果您想透过代销商方案Affiliate Program来销售您的产品，请选取第一个选框。如果您希望通过Microsoft的Digital Locker这一销售渠道销售您的产品，请选取第二选框。
Note: These are completely optional. You may have neither, one, or both selected.注：这些选项不是必需的。您可以不选、选其中一个或全选。

Back to Top 返回页首

Product Details 产品详情

                                                      [click to enlarge]                                                       [点击放大]

General Information 一般信息

Price: 价格
Enter the price of your product here. For example, if you wanted your price to cost $24.95, simply enter "24.95" (not $24.95). 请在这里输入您的产品价格。例如，如果您想定价为$24.95，只需输入"24.95"（而非$24.95）。
Note: If, on the previous screen, you chose the "complex" pricing option, the pricing portion of this screen would look like this. In this field, you would want to specify which type of complex pricing you want. Example: If you wanted tiered pricing, you would want to type in something like: 注： 如果您在前一页选择了"complex"定价选项，那么本页的定价部分将显示为这个。您将需要在输入框里指定您想要的复杂定价类型。例如：如果您喜欢分层定价，那么您将需要输入大概如下的信息：

1 license 89.95
2-9 licenses 74.95 ea.
10-19 license 59.95 ea.
20+ licenses 44.95 ea.

Note: All currencies on RegNow are converted from USD. There must be a USD price for the product. If you wanted to set a static price for another currency (EUR, GBP, AUD or CAD), please let us know. In this case, you would want to choose the "complex" pricing option and explain your pricing in the pricing field. 注：RegNow上的 所有币种都是由美元转换而成。每个产品必须有一个以美元为单位的价格。如果您想设置其他货币（欧元、英镑、澳元或加元）的固定价格，请告诉我们。这样，您将需要选择"complex"的定价选项并在定价输入框里注明您的定价。

Choose Platforms: 平台选择：
Here you will want to select which platforms your product is compatible for. Please choose all that apply. 这里，您将需要选择与您的产品兼容的平台。请选择所有适用的平台。

Boxshot (200x200): 软件包装图像(200x200):
Please upload a 200x200 pixel boxshot of your product here. Please make sure the extensions are in lower case (.gif, not .GIF, etc). We can only accept .gif, .png and .jpg files at this time. For an example of a boxshot, please click here. 请在这里上传您像素为200x200像素的产品图像。请保证扩展名使用小写格式（.gif，而不是.GIF等等）。目前我们只能接受.gif、.png 和.jpg档案。软件包装图像示例，请点击这里。

Order Image File: 订购图像档案：
If you would like the have an image be displayed on the order page, please enter the name here. Example: If you uploaded "boxshot.jpg", you would want to simply type "boxshot.jpg" in this field. 如果您希望订购页面显示图像，请在这里输入档案名称。例如：如果您上传了"boxshot.jpg"，那么您只需在该输入框中输入"boxshot.jpg"。

Descriptions 描述

Available Descriptions: 可用的描述：
The descriptions you are about to enter below are (by default) the English descriptions. If you would like to add descriptions for other languages, please select the appropriate language from the dropdown menu and click "Add". For more information on other languages on the order form, please click here. 您在下面所输入的描述将（默认）为英文描述。如果您希望添加其他语言的描述，请从下拉菜单中选择相应的语言并点击"Add"。关于订购单上其他语言的信息，请点击这里。
Note: All of these descriptions are provided to your affiliates. Your affiliates can use them to market and sell your products. 注： 所有这些描述都将提供给您的代销商，供他们在推广和销售您的产品中使用。

Short, 80 characters limit: This description is used for SoftwareAdsNow. 简短描述，限80个字符以内：这类描述用在SoftwareAdsNow上。

Medium, 2000 characters limit: Here you will want to type in a medium-sized description of your product. 中等长度描述，限2000个字符以内：这里您应该输入中等长度的产品描述。

Long, 4000 characters limit: This is the "main" description of your product. This description is visible on the order page of the product. 长篇描述，限4000个字符以内：这是您产品的“主要”描述，显示在产品的订购页面上。

Keywords: In this field, enter keywords that describe your product. These should be short but descriptive phrases. 关键字：在这个输入框中输入描述您的产品的关键字，它们应该是简短但具有描述性的短语。

System Requirements: Although not required, this field is very imporant if you are selling the product through the Affiliate Network. In this field you will want to type in the specific system requirements for the product. This information can be used by your affiliates on their websites when promoting your product. 系统要求：尽管这不是必填项，但是如果您是透过代销商组织网络销售产品，则是十分重要的。您需要在该输入框中输入您产品的具体系统要求。这些信息可供代销商在他们的网站上推广您的产品时使用。

oneNetwork Contents oneNetwork内容

Note: This portion is not required to complete if you are not selling your product through the oneNetwork Affiliate Program. The creative content in this portion of the setup wizard is very important when selling through the Affiliate Network. Think about it: if you were an affiliate, but had no content to advertise/promote a product with, would you even put the effort in to promote it? Providing creative content to your affiliates makes their job easier, and ultimately puts more money in your pocket. 注：如果您不是透过oneNetwork 代销方案来销售您的产品，这部分则不是必填。设置向导部分中的创作内容对于透过代销商网络销售是十分重要。想想：如果您是代销商，但没有产品内容可供做推广或做广告，您还会花心思去推广它吗？如果您向您的代销商提供创作内容，这能使他们的工作更轻松，最终您可以因此获得更多的收入。

Screenshot at least 200 X 200: 至少200 X 200像素的截图：
A screenshot is a great way to promote a product. Customers also like the idea of being able to see what the product looks like before they test it/purchase it. Here, you will want to upload a screenshot of your product. Click here for an example of a screenshot. 截图是推广产品的好方法。客户很喜欢在试用或购买产品前便能够知道产品的样子。这时，您需要上传您的产品的截图。关于截图示例请点击这里。

Icon 32x32: 32x32像素的图标：
Click here for an example of an icon for a product. 点击这里以获得产品图标的示例。

Banners/Creative: 横幅/创作：
Banners are another important factor when it comes to creative content used to promote products. For an example of a banner, click here. 当提及创作内容时，横幅是用来推广产品的又一重要因素。关于横幅示例，请点击这里。

New Affiliate Commission:
新代销商佣金： If you wanted to set a product-specific commission amount for new affiliates which differs from the global commission on your account, please select the percentage here. 如果您想针对具体产品为新代销商设定不同于您帐户上预设的通用佣金比例，请选取这里的百分数。

Promotional Text/Text Links: 推广文本/文本链接：
This is where you can enter text which an affiliate may want to use on their website to link to the product order page/detail page, in lieu of a banner. Here is an example: 这里您可以输入文本，供代销商在他们的网站上使用文字连接，而非横幅，来指向产品订购页面或详情页面时使用。例如：

Tired of annoying spyware? Check out this
award winning Anti-spyware application for only $19.95!

Retailer Sales Channel Information 零售商销售渠道信息

This portion is dedicated to product information in Microsoft's Digital Locker sales channel. 这部分是针对Microsoft 的 Digital Locker销售渠道上的产品信息。
Note: The only delivery methods allowed in the Digital Locker are: standard download, single-fixed code, list delivery and custom-algorithm. The standard download delivery is required in addition to these. 注：Digital Locker所支持的交付方式为：标准下载、单一固定代码、注册码表交付和自定义算法。除了这些，标准下载交付是必需的。

Fixed Cost/MSRP: 固定成本/建议销售价
You have a product that sells on your website for $100 through RegNow. We ask that you input $50 for the 'Fixed Cost' and '$100' into the 'MSRP' field. 如果您的产品在RegNow的销售价格为100美元，那么您需要在'Fixed Cost'输入框中填入$50、'MSRP'输入框中输入'$100'。

Platform: 平台
From this dropdown menu, select the platforms that your product is designed for. 从下拉选框中选择您的产品所面向的平台。

Available Descriptions: 可用的描述：
Here you can modify the descriptions of the product. If you would like to use the same descriptions as above, please check the appropriate box. If your descriptions above use any sort of HTML, please enter in new descriptions that do not contain HTML; this includes paragraph and break tags. 您可以在这里修改产品的描述。如果您喜欢使用上面的描述，请选取相应的选框。若您在上面描述中使用了一些HTML，在新描述输入中请不要包含任何HTML；其包括段落符和断点标符。

Detail Image: 细节图像：
This image will be used in product specific detail pages. This image should be 220x220 pixels. 产品的具体详情页面将使用该图像，像素应为220x220。

Thumbnail Image: 缩略图像：
This image should be the same as the 'Detail Image', only 100x100 pixels. These images are used for search result pages. 该图像与'Detail Image'一样，不过仅有100x100像素，将在搜索结果页面使用中。

System Requirements: 系统要求
In this section you will want to specify the minimum system requirements for your product. 您需要在这个部分为您的产品指定最小的系统要求。

Back to Top 返回页首

Delivery Options 交付选项

This next page will vary, depending what you have selected as the Delivery Method in the first page of the product setup. Regardless of which delivery method you have chosen, on this page you will see an Additional Comments field. You can take a look at this field here. This field is completely optional. In this field, you can describe to us how this product is delivered (basically, if you feel that there is special delivery information or instructions that we should be aware of, you can let us know here). This field is not seen by customers. If you want to provide your customers with special instructions, please select Custom Email for part of the Delivery Method. 下一页将随着您在产品设置的第一页所选的Delivery Method的不同而不同。不管您选择哪种交付方式，您在此页面都会看到Additional Comments输入框，可在这里查看。此输入框不是严格必需填写的，您可以在此向我们介绍此产品的交付方式（通常，如果您觉得我们有必要了解其中的特殊交付信息或说明，您可在此说明）。此框不向客户显示。如果您想为客户提供特别说明，请选择Custom Email作为交付方式中的一部分。